What’s in a good Domain Name?

There are many important steps in building a successful online Business. Choosing a

rich keyword content domain name is one of them. Fortunately, registering a domain

name is a simple process. The hard part is getting a good domain name. Personally, I

prefer the www.something.com domain names because .com is a global extension and

everyone remembers them. It is important to find a domain name that tells your

customer what to expect on your web site. That’s why many companies obtain domain

names with their brand name. For example, www.microsoft.com,

www.panasonic.com. I don’t have to explain what Microsoft or Panasonic sell. The

obvious benefit of short specific domain names is that, it makes your site easier to find.

However, many good short domain names have been taken so you may have to obtain

a domain phrase.

Get your own unique domain name

When choosing a domain name you must get your own unique domain name. I do not

recommend getting free domain names with someone else’s name included. There are

many reasons for this. The main one is that your domain name is not unique and you

cannot easily move to another web site. You have no flexibility to move to a better

hosting company. With your own unique domain name, you can move your web site

from one host to another and your customers will find you wherever you are. With a

domain name that relates to your Business, customers are more likely to click onto

your web site.

Get a rich keyword domain name

It is also important to obtain a domain name that is easy to spell, remember, and is

catchy. You want people to remember. My domain name is

www.howyoumakemoneyonline.com. Although, I would have preferred fewer words,

the good ones were taken. So I chose to find a domain name that contains several of

the keywords my customers are looking for. Search engines give high weighting to

keywords in a domain name. When you register a domain name you’ll learn that

letters, numbers and hyphens are acceptable. There are certain rules regarding what a

domain name can and can’t include. Every domain registering site explains this.

Hyphens can often clear up confusing names.

If you would like help with choosing domain names try Overture’s Term Suggestion

Tool at http://searchmarketing.yahoo.com/rc/srch/ or www.whois.sc

Check for expired domain names

Another suggestion is to check the availability of domain names which have not been

renewed. If you’re lucky, you may find a suitable name for your business. The other

added benefit is the residual traffic left over from the last business. That means some

free traffic which is half the battle. Traffic means visitors and visitors can mean sales.